Systems for UK air conditioning businesses

The install isn't the bottleneck.

It's the enquiries you can't get to, the quotes that go out three days late, and the jobs living in six places at once. Roost Labs builds systems that handle all three — so your engineers spend the day on the tools.

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Live enquiry sequence

21:14 · Sunday

Need aircon for 3 bedrooms, Guildford. How soon can you come out?

Hi — yes, we cover Guildford. Three rooms would normally be a multi-split, one outdoor unit serving all three. Are you the owner or renting?

21:16

We own it. Wall units ideally, before summer.

Perfect. Next free survey slots — Tue 09:00, Wed 14:00, Thu 09:00.

21:18

Tuesday works.

Survey booked · Tue 09:00 · Engineer assigned

Extracted

Job type: Domestic · multi-split
Rooms: 3
Location: Guildford · in area

Missing Owner or tenant?

Unit type: Wall-mounted
Ownership: Owner-occupied
Timeframe: Before summer
Duration: ~2 days

Qualified

Connects to what you already use

WhatsApp·iMessage·Email·HubSpot·Xero·Google Calendar+ whatever else you run on

01 — What's changed

Demand stopped being the hard part.

2×

UK homes with air con since 2022

English homes reporting overheating

£2,500

air-to-air grant, not yet landed

Every heatwave sends a wave of enquiries that carries on long after the weather breaks — government figures put English homes reporting overheating at 3 million, up from 1.7 million five years ago.

Once the accreditation paperwork clears on the £2,500 air-to-air grant, there's enough in the budget to cover close to a million installations. Because the installer applies on the homeowner's behalf, it arrives as enquiry volume and paperwork at the same time.

You can't hire your way through it. The trade is short of engineers and the average one is 54. Which leaves one lever: the hours that go on everything other than the install.

02 — What we build

Three systems, built for how air con firms actually run.

Start with whichever is costing you most. Add the others once it's earning its place.

Card 01 · Roost Intake

Enquiries you can't get to

The heat arrives, the phone doesn't stop, and half of it will never buy. Roost Intake reads every enquiry the moment it lands and works out what's actually being asked for — domestic or commercial, single split or multi-room, install or service call, roughly how big the job is and how long it'll take. It separates real buyers from price-checkers and people outside your patch, answers in seconds at any hour, and puts the ones worth your time straight into your survey diary with the job details already attached.

Card 02 · Roost Quote

Quotes that take too long to go out

The survey's done Tuesday and the quote gets written at the kitchen table on Thursday night. Roost Quote takes the job in the state it actually exists in — scribbled site notes, photos of the plant area, WhatsApp messages, a voice note recorded on the drive back — and turns it into a priced quote on your rates, your unit costs and your markup. Then it follows up on its own until they answer, and tells you which ones are going cold.

Card 03 · Roost Core

Jobs that slip through the cracks

Between quote accepted and invoice paid, a job lives in six places — your inbox, WhatsApp, a notebook, the supplier's email, the diary and Xero. Roost Core is that entire run in one system: enquiry in, survey booked, quote out, job won, engineer assigned, install scheduled around supplier lead times, invoice raised and chased until it's paid. One place that knows where every job is and what it's waiting on.

Roost Quote

Survey · Guildford · 2 of 3 rooms going ahead

Site notes · as they arrive

Guildford. 2 rooms going ahead. Lounge approx
5.2 x 4, needs 9kW. Main bed 3.6 x 3.2, 3.5kW.
Wall units. Outdoor on side return, ground
level, ~11m pipe to lounge, concealed.
Spare way in the CU. 2 days, 2 engineers.

Priced quote · your working

Wall unit 9 kW · lounge £980.00

Wall unit 3.5 kW · main bedroom £610.00

Outdoor multi-split unit, brackets & mounts £1,290.00

Pipework & materials · 11 m concealed, 8 m beyond allowance £400.00

Labour · 2 engineers, 2 days £1,200.00

Subtotal £4,480.00

VAT 20% £896.00

Total inc VAT £5,376.00

Your customer gets it in your layout — scope and price only, if that's how you quote.

Roost Core

Enquiry
Survey
Spec
Pricing
Quote
Order
Install
Invoice

Built for you, not licensed to you

Nothing here ships off a shelf.

These are the three we build most, because that's where the hours go in most air con firms. None of them arrives as-is. Every build is shaped around how your business already runs — your pricing, your survey process, your software, the way you talk to customers — and scoped against the bottleneck that's actually costing you, which isn't always the one you'd expect. What gets built for you is decided on the call.

A 30-minute call

We go through your week and find where the hours actually go, not where you assume they go. You'll leave knowing which of the three is costing you most, whether you work with me or not.

Scope

Exactly what gets built, what it connects to and what it costs. In writing, before anything starts.

Build one thing

We start with the biggest drain and get it running. Small enough to prove out, big enough to feel.

Extend it

Once it's earning its place and you trust it, we build the next piece on top.

I'm James.

I build these systems myself. You're not being handed to an account manager, and I'm not reselling someone else's platform.

I work with air conditioning businesses only. The run from enquiry to install has enough of its own quirks in this trade — survey lead times, supplier waits, F-gas paperwork, grant eligibility — that general tools never quite fit it.

More about me →

Find out where your hours are going.

Thirty minutes, no obligation. Worst case, you come away with a clear picture of where your week actually goes.

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